Bluetooth Marketing or Proximity Marketing consists of sending free information through the Bluetooth protocol, included in the large majority of mobile telephones.
Contextual messages
Information reaches users where they can make use of it, making the most of the client’s proximity to the place where the product or service is being promoted. The same brand can have customised messages for each message send point.
Interactive
This type of message tends to require a response from the user, such as rating a service or receiving a gift, making the user a participant in the marketing campaign.
Respectful
Since users need to accept the incoming message, only interested users will receive it. This ensures that other passers-by are not disturbed and the advertiser’s campaign is not associated to spam. This concept of respecting the customer is also known as White Marketing.
Cheap
After purchasing N-vio you can create as many campaigns as you like at no additional cost, unlike with traditional advertising. Sending messages via Bluetooth is totally free.
Measurable
N-vio registers the number of sent and accepted messages for each campaign and shows statistics that will help with future programmes.
Time segmentation
Messages can change every day or even every hour, adapting to each time and situation.
Proactive
An N-vio network in a shopping centre can help to offer additional services such as discovering shopping routes by means of terminal surveillance (Bluetooth surveillance). Using this technique it is possible to know which points of the shopping centre are most visited or how much average time a person has spent on each display window.
Mobility
N-vio includes a set of fixing plates, making it easy to change location according to the customer’s requirements.