Smart Tourism & Crowd Monitoring: How La Unión Built its “Digital Brain”
Discover how La Unión (Murcia) uses Libelium’s IoT technology and iris360 to lead the way in...
Crowd Monitoring
Understand how visitors use and move through every space
Combine Smart Spot Crowd and iris360 to transform anonymous visitor signals into reliable insights about occupancy, dwell time, routes and movement patterns.
Visitor Analytics
Understand occupancy, unique visitors and dwell time.
Mobility Intelligence
Reveal flows, routes and relationships between locations.
Privacy by Design
Analyse aggregated behaviour without identifying individuals.
THE CHALLENGE
Counting activity tells you how much.
Mobility intelligence tells you how a place works.
Turn anonymous device detections into actionable insights about occupancy and mobility. Smart Spot Crowd reveals how busy a location is, how visitors move between monitored areas and which routes are used most—without capturing images or identifying individuals.
Level 1 — Sensors
Field measurement
Water, Agriculture, Weather, Noise, Environmental parameters
Level 2 — Libelium One
Node processing
Automatic sensor detection, Local processing & storage, No-code configuration, 4 sensor connections, Battery, mains or solar
Level 3 — Connectivity
Connectivity
LoRaWAN, 4G
Level 4 — Management & Data Use
Platform layer
iris360, Microsoft Azure, AWS, Other platforms via HTTPS / MQTT
Solution architecture
From Passive RF Signals to Destination Action
01 / 05
WHAT HAPPENS ·
What happens
Smart Spot Crowd
Libelium capabilities
Output
Smart Spot Crowd
Detects anonymised Wi-Fi/Bluetooth signals from nearby devices.
Connectivity
Devices transmit continuously over the right network for the site.
iris360
Aggregates and contextualises visitor data into a trusted layer.
Mobility Intelligence
Occupancy, flows, dwell time and behavioural patterns, visualised.
Operational Action
Dashboards and alerts reach place managers and city teams.
Physical layer
Libelium Smart Spot Crowd
The real value lies in understanding behaviour. Knowing how many people visit a location is useful.
Understanding how they behave is transformational — how long they stay, where they move next, and which routes are most popular.
Sensor node
Anonymous Device Detection
Passively detects Wi-Fi and Bluetooth signals emitted by nearby smart devices, without requiring users to connect to a network or install an application.
Protected at the Edge
Device identifiers and collected metadata are immediately obfuscated before transmission, preventing the original information from being recovered or linked to an individual.
Two Monitoring Modes
Count mode measures the devices present over time, while Track mode provides the anonymised detections and metadata needed to analyse movement between locations.
Multi-Technology Detection
Combines passive Wi-Fi and Bluetooth scanning to capture a broader and more representative view of the devices present in the monitored area.
Smart Spot Crowd Monitoring
RANDOM MAC FILTERING
Cleaner, More Reliable Data
Configurable filtering removes detections based solely on randomised MAC addresses when they would distort the analysis, improving the relevance of the resulting dataset.
Remote Management
Remote Configuration
Detection and filtering parameters can be configured according to the deployment, allowing the device to support occupancy counting or multi-location mobility analysis.
INDUSTRIAL HARDWARE
Built for Continuous Deployment
A professional, flame-retardant enclosure and an industrial real-time operating system provide a robust foundation for long-term deployments.
24 / 7 RESILIENCE
Continuous Operation
Integrated health monitoring, watchdog mechanisms and optional power backup help maintain operation during outages, faults or unauthorised manipulation.
software layer
Visitor activity, turned into meaningful insight
Occupancy & Visitors
Flows & Routes
Origin–Destination
Visitor Classification
Occupancy & Visitors
Understand activity at each monitored location
Track detected activity and occupancy patterns with spatial context, switching between the general map, the heatmap and the floor-plan view.
Map
Crowd Monitoring overview.
centralises Crowd Monitoring data and turns device detections into visitor and mobility intelligence through dashboards, maps, plans and analytical views.
Already have your data?
Connect existing sensors directly to iris360
Deploying iris360 does not require replacing existing hardware or wireless sensors. Our open FIWARE NGSI-LD models, REST and MQTT ingestion pipelines connect directly to legacy devices, giving you unified operational dashboards from day one.
Operational value
Use visitor behaviour to improve how places are managed
DATA
Recurring activity pattern
PATTERN
Predictable peak identified
DECISION
Staffing plan adjusted
ACTION
Resources allocated ahead of time
Application scenarios
Scalable Crowd Intelligence Across Key Environments
Engineered for cities, event managers and transport authorities managing large human flows.
UNESCO World Heritage Sites
Historic city centers
Protecting narrow heritage corridors and plazas from unmanageable overcrowding bottlenecks.
Sports & Concert Arenas
Stadiums & arenas
Turnstile flow velocity monitoring and perimeter bottleneck alerts before kickoff or encore.
Airports & Railway Stations
Transport hubs & terminals
Passenger queue velocity analytics and security line dispatch optimization.
Open Air Festivals
Music & cultural festivals
Rapid detection of crowd surges, localized crush hazards, and emergency corridor blockages.
Use cases
Built for spaces where movement matters
01
Tourism destinations
02
Smart cities
03
Historic and cultural sites
04
Public buildings
05
Events and festivals
06
Transport infrastructure
07
Retail and commercial districts
Deployments running today
Real deployments, real outcomes
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Tailored solution
Every public space counts people differently
Protected-zone permitting, existing CCTV counting reuse, event-mode surge configuration, and multi-authority data governance. We design the deployment around your site.
Privacy-By-Design Compliance
Anonymous aggregate counting with DPIA support and zero PII capture, validated against local data-protection authorities.
Existing Camera Reuse
Integrate current CCTV-based counters and access turnstiles into one iris360 occupancy and flow model.
Event & Surge Modes
Pre-configured capacity thresholds and alerting profiles for festivals, processions, and peak-season operations.
Need a solution adapted to your data ecosystem?
Libelium works with organizations that need more than a standard deployment. Our team can help you integrate existing systems, define data governance, connect with interoperable platforms and design a solution adapted to your operational, regulatory and business context.
Crowd Monitoring
Turn visitor data into mobility intelligence
Understand how people engage with your spaces, optimise operations and services with reliable insight based on real behaviour.