Meshlium Scanner to monitor passengers’ activity at Manchester Airport
IoT tools make it possible to know customers better than ever before. IoT provides information to know what buyers like and tailor offerings accordingly.
Almost 70% of retailers believe IoT will significantly impact how they do business in the future.
IoT technology allows smartphone detection.
In the future, data gathered in stores has unlimited potential in helping retailers improve operational efficiency, better understand their customers and deliver personalized experiences: dynamic pricing, personalized offers and customized products and services.
Track customer paths across store layouts to upgrade merchandise placement strategies.
Use smart shelves to detect when inventory levels are low.
Make energy use more effecient through continuously monitored thermostats and lighting.
Leverage autonomous machines to perform maintenance and stocking tasks.
Protect the freshness of perishable goods.
How does it work?
The installation of WiFi trackers in commercial spaces allows you to collect and record the unique signal that each phone sends in the search for WiFi network and use that information to track the customer through an area and build a profile around their buying habits.
For example we can collect:
Applications of smartphone detection in shopping and street activities:
Applications of smartphone detection for vehicle traffic monitoring:
Where can it be used?
Wi-Fi trackers can be extended not only to commercial areas. They are commonly used in restaurants, gyms, resorts, medical centers, and airports.
Smartphone detection is posible with Meshlium Scanner device.
Real time detection to improve the number of devices detected.
Improved accuracy registering devices both in WiFi and Bluetooth.
Detection of any model of mobile device.
Reduction of the time between scanning intervals to provide better vehicle detection rate.
Omnidirectional antennas included. Optional directional and sector antennas also available.
Smart Retail | Meshlium Scanner is the IoT gateway that allows the detection of smart devices which works with WiFi or Bluetooth interfaces (phones, tablets, hands-free and wereables).
Meshlium Scanner incorporates vehicle detection near the station that is blended with the rest of the data that the ERP already has (sales, liters of gasoline, price, etc.). In this way, Zoilo Ríos can change the price per liter when the customer is less sensitive to cost and more sensitive to the need to refuel.