The future doesn’t build itself, and at Libelium, we know that well! That’s why we come together each year to ignite the engine of our ideas, strengthen our team spirit, and plan how to continue to lead the IoT industry like an experienced big brother.
On January 15 and 16, we gathered in Zaragoza, home to our headquarters, with the entire team: from the fantastic minds at the Libelium Lab in Murcia to our brilliant expats from Seville, Alicante, Cádiz, Madrid, Barcelona, and Berlin.
The reason?
“Beyond the Challenge 2025” two intense days packed with activities designed to motivate, inspire, and remind us that we can overcome any challenge together.
The event kicked off on the afternoon of the 15th with an escape room activity where the team had to solve a mysterious murder.
This activity aimed to foster teamwork using the DISC methodology, which allowed team members to identify their behavioural profiles and learn how to collaborate and communicate more effectively based on these profiles.
We loaded our new corporate backpacks with personalized DISC reports and new insights.
On the event’s second day, the presentations were divided into three thematic blocks: Trust, where we reflected on our strengths and learnings; Present, showcasing practical cases and tangible results; and Future, focusing on innovations and strategies to position us as IoT leaders in 2025.
Alicia Asín, CEO and Co-Founder of the company, kicked off the day with a talk where she outlined Libelium’s main action plans for the year and shared details about the strategy for 2025. This strategy focuses on sustainable urban health, tourism, and critical infrastructure solutions.
“We understand what the market demands, and now we also know ourselves better. Fortunately, we have a diverse team that excels at working together. For 2025, we need resilience, adaptability, and proactivity in decision-making,” Alicia concluded in a talk where she warned that AI would accelerate many changes, requiring agility to face them, intelligence to anticipate them, and creativity to drive them forward.
The day continued with the participation of up to 15 colleagues from different locations who shared successful projects, learnings, product updates, and future opportunities for the company.
EDRI Project: Transforming Parking Solutions
Speakers: Marcos Yarza and Pablo Gallego
Summary: They presented how advances in Smart Parking v3 hardware and firmware optimise parking management in Europe, including real-time vehicle detection and analysis, responding to market demands with innovation and precision.
DEPLOYTOUR: Digitalizing European Tourism
Summary: Initiatives to create a European tourism data space were discussed, promoting sustainability and competitiveness for SMEs. The pilots demonstrated how they are helping to digitalize and revitalize key European tourist destinations.
CEFUSA: Innovation in Pig Farming
Speakers: Valeria Shimkevich and Antonio Rosa
Summary: This project showcased how sensors and advanced models enable real-time emissions measurement on farms, facilitating regulatory compliance and reducing environmental impact.
iris360: From Problems to Solutions
Speaker: Pablo García
Summary: Under the title “A Day in the Life of Our Clients,” Pablo explored customers’ common challenges and how iris360 addresses them. From real-time urban data management to resolving noise monitoring issues and promoting team collaboration through public dashboards, iris360 demonstrated how technology simplifies even the most complex challenges.
Callidus Project: Reverse Logistics
Speakers: Cristina Albesa, David Bordonada, and Pablo Gallego
Summary: They explained how faulty devices were managed, from initial diagnostics to hardware corrections and improvements, ensuring customer satisfaction.
Libelium Digital Ecosystem
Speaker: Inés Sesé
Summary: Inés explained how Libelium’s digital ecosystem enables effective interaction with clients and users. She also introduced the new structure of the corporate website, which was designed to connect the company’s solutions with market needs.
Analyzers: Precision for the Future
Speaker: Iris Cuevas
Summary: Iris presented the current state of Libelium analyzers, highlighting their integration and calibration capabilities to ensure maximum precision. She emphasized their role in key projects and tenders and the next steps for obtaining external certifications and optimizing commercialization.
Prototyping Workshop with Luismi
Summary: The session demonstrated how embracing cutting-edge technologies enables the rapid development of prototypes in just a few hours, significantly boosting efficiency while safeguarding Libelium’s intellectual property.
One of the most anticipated moments was the Beyond the Challenge Awards presentation, now in their second edition. These awards recognize the best ideas proposed by our team throughout 2024.
At Libelium, we believe innovation doesn’t just come from significant projects but also from the small (or not-so-small) ideas sparked by our people.
Congratulations to Jessica Castillo and Juanfran Inglés for being this year’s winners, and thank you to everyone who contributed their innovative ideas!
At Libelium, we don’t just embrace the challenges presented by our clients and environments; we enjoy them, lead them, and take them further.
This annual event is our way of tackling challenges together and reminding ourselves that no matter how high the obstacles are, we’re ready to overcome them—together!
So here we go: Beyond the Change 2025.
Because at Libelium, the best is always yet to come.
Behind the Change.
Beyond the Challenge.
English English 
Español