Smart Tourism & Crowd Monitoring: How La Unión Built its "Digital Brain"
Guiding visitor flow decisions in real time and balancing tourism growth with quality of life using IoT crowd sensors.
Libelium
Physical Intelligence for Smarter Decisions
From sensors to AI-powered insights, Libelium connects the physical world with trusted intelligence for sustainable operations.
Certified Technology
Industrial-grade hardware built for reliable, real-world deployments.
20+ Years of Expertise
Two decades designing sensing infrastructure for operational environments.
Full-Stack Libelium
Proprietary devices, connectivity and intelligence working as one solution.
Proven Deployments
Trusted in cities, utilities, industry and environmental projects worldwide.
BEYOND IOT
A complete technology stack for Operational Intelligence
Libelium combines technology consulting, data governance, interoperable digital platforms and Physical Intelligence to help organizations turn complex data ecosystems into operational decisions.
HOW IT WORKS
From real-world data to
sustainable decisions
Follow how a physical-world signal becomes trusted data, actionable intelligence, a simulated forecast and sustainable action.
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WHAT HAPPENS · Live sampling
What happens
Capture Physical World
Cities, water networks, energy grids, buildings, industrial sites and ecosystems constantly generate physical signals. Libelium captures and integrates this real-world data from sensors, devices, third-party systems and existing operational sources.
Libelium capabilities
Sensor nodes, multiparameter probes, cameras, radar, smart metering, IoT devices and external data source integration.
Output
Raw and integrated field data ready to be trusted.
Live sampling
Capture Physical World
Edge ingest
Ingest & Unify Data
Analytics
Understand, Act & Control
Forecast active
Simulate Digital Scenarios
SOLUTIONS
Solutions designed for Real Challenges
Follow how a physical-world signal becomes trusted data, actionable intelligence, a simulated forecast and sustainable action.
Industrial Environmental Monitoring
Continuous environmental monitoring for industrial and perimeter operations.
Air Quality
Urban air-quality intelligence, scenario modelling and Low Emission Zone planning.
Water Intelligence
Continuous water-quality monitoring across natural and managed environments.
Smart Parking
Space-level availability, occupancy and parking-performance intelligence.
Crowd Monitoring
Visitor activity, dwell time and mobility intelligence across connected spaces.
Smart Tourism
Visitor and destination intelligence for better-managed tourism environments.
Efficient Energy Transmission
Environmental intelligence for safer and more efficient transmission capacity.
Smart Agriculture
Environmental and field intelligence for more informed agricultural operations.
E2E SOLUTION
Understand environmental conditions before they become operational risks
Combine continuous field monitoring with iris360 to detect deviations, understand conditions across industrial sites and support faster operational response.
TRUSTED TECHNOLOGY
One platform behind every Libelium solution
Explore how Libelium combines Physical IoT, Digital iris360 and End-to-End Virtual Solutions to turn real-world data into sustainable operational decisions. Physical IoT captures the real world. Digital iris360 turns data into trusted intelligence and operational action. End-to-End Virtual Solutions simulate what may happen next.
Trusted by design
Data quality, confidence and auditability across the full lifecycle.
Built to integrate
Connect field devices, third-party systems, APIs and operational platforms.
Modular by layer
Deploy only what you need, from sensing to intelligence and control.
Mission-critical ready
Designed for cities, utilities, industry and environmental operations.
Physical IoT
Capture Physical World
Sensors, cameras, radar, meters and field devices capture environmental, mobility, water, energy, building and industrial signals.
Related Modules
Outcome
Raw, reliable field data.
Data Sovereignty & Interoperability
Built for interoperable and
governed data ecosystems
Libelium is part of the organisations and initiatives advancing trusted data exchange, interoperability and European data sovereignty. Our technology is designed to operate within open, governed and collaborative data ecosystems.
Libelium | Europe
Governed Data Ecosystem
Standards & Interoperability
Designed to work across open architectures, APIs and interoperable data models.
Data Spaces & Federation
Prepared to connect with modern data-sharing ecosystems and federated data environments.
Security & Governance
Built to support trusted and mission-critical operational data flows.
CONNECTED ORGANISATIONS & INITIATIVES
IDSA
Connected to the ecosystems defining how trusted data is shared, governed and used across Europe.
REPORTS
Research and practical insight for Real-World Decisions
Explore reports, whitepapers and practical guides based on Libelium’s experience across cities, infrastructure and environmental operations.
SUCCESS STORIES
Technology proven in the Real World
Explore how cities, utilities and organisations use Libelium technology to improve operations, sustainability and decision-making.
How Libelium’s crowd monitoring is helping save a Maltese paradise
Acoustic and optical IoT sensors preserving natural island ecosystems and visitor flows.
Monitoring of the Mar Menor to create a digital twin
Water quality probes and continuous lagoon data telemetry stream.
A more efficient Low Emission Zone in Cartagena with envair360
Environmental monitoring with envair360 and traffic sensors ensuring cleaner urban air.
LIBELIUM BLOG
Latest Ideas, News and Perspectives
Explore the latest thinking, company news and expert perspectives from Libelium.
Libelium: From IoT Hardware to Sustainability Consultancy
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Alhambra Living Lab: IoT and AI technology to protect Spain’s most visited historical heritage
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Fire detection in EV charging stations: Thermal monitoring, IoT and real-time alerts
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The ELT Medallion architecture in iris360: reducing costs and safeguarding data for decision-making
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Libelium adds ISO 42001 and consolidates its Artificial Intelligence governance model
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Libelium integrates computer vision into iris360 for intelligent mobility management
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iris360 reaches the High Category of the ENS in its 5 Dimensions
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Industrial Emissions Control: Why Fenceline Monitoring Is Becoming Essential for Environmental Compliance
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TRUSTED WORLDWIDE
Trusted by organizations worldwide
DXC Technology is working with Libelium as its technology partner to deploy an Intelligent IoT Platform for the Government of the Principality of Asturias. The platform will bring together real-time data from sensors and institutional systems to support more sustainable, data-driven tourism management. Libelium's Iris360, a FIWARE-based platform certified to UNE 178104, provides an interoperable foundation aligned with Smart Tourism Destination standards.
Libelium has been a key partner in DataDUM and DataLOG, developing the digital solutions with a high level of expertise and adapting seamlessly to the needs of each use case. Its experience in data has been instrumental in turning innovative ideas into tangible results. Moreover, in an emerging field such as data spaces, having a partner with Libelium’s knowledge and execution capabilities brings enormous value.
Our collaboration with Libelium is helping us move forward with the digital transformation of the Technology Park, laying the foundations for smarter, data-driven management. Its expertise in sensing technologies, data spaces and interoperability is helping us structure and integrate different sources of information with a view to the future digital twin. We particularly value its technical expertise and ongoing support in turning data into a useful tool for sustainability, innovation and decision-making.
Recognized worldwide
Recognized worldwide
Libelium has been recognized by leading institutions and innovation programs for its contribution to IoT, environmental intelligence and sustainable digital transformation.
Premios Tercer Milenio (Heraldo)
IoT Solutions World Congress - Game Changer of the Year 2024
Smart City Expo World Congress
Gartner Cool Vendor 2022
Premios Tercer Milenio (Heraldo)
IoT Solutions World Congress - Game Changer of the Year 2024
Smart City Expo World Congress
Gartner Cool Vendor 2022
Future Unicorn Award
Premios Rey Jaime I
AgroBank Tech - CaixaBank
European Commission
Woman Forward
Forbes
Ejecutivos
Emprendedores
Expansion - 50 mejores ideas digitales
Premios Tercer Milenio
Colegio Oficial de Ingenieros de Telecomunicacion
Caracter Empresa - CaixaBank / CEOE
The App Date Awards
III Premios Aragon, Empresa y Futuro
Premios CincoDias 2017
ADEA Club de Marketing
Gifted Citizen
Ecofin
Mujeres Lideres
XIV Premio Nacional Joven Empresario 2014
IoT Awards
SCIE - Sociedad Cientifica Informatica de Espana
Open Innovation
Premios a la Exportacion
ARAME
Premio Bancaja Jovenes Emprendedores 2009
XIII Premio Nacional Joven Empresario
Fundacion Ciudad del Conocimiento
Premio Emprendedor XXI 2009
Trusted by the Industry
A global ecosystem of partners, clients and technology collaborators.
120
+
countries deployed
20
+ years
building IoT Infrastructure
ISO
17029
verified · AI Act ready
Libelium
Designed for scalable, interoperable
and mission-critical environments.
Build trusted intelligence from the physical world with a technology stack designed for real-world operations.
Data & Governance
- Data Platform
- APIs
- Data Quality
- Data Governance
- Interoperability
- Data Spaces
- Open APIs
- Security & Compliance
Intelligence & Experience
- Operational Intelligence
- Dashboards
- Alerts
- User Experience
- Applications
- Automation
Simulation & Digital Twins
- Digital Twins
- Predictive AI
- Forecasting
- Simulation Models
- Geospatial Visualization
- Scenario Analysis
- What-if Analysis
- Operational Models
- Digital Twin Studio